Case study analysis for samsung electronics company

Samsung is leading the way with its Smart TVs, which offer dozens of video apps as well as apps for music, games, social media, and more. But bringing those apps to the TV carries with it an array of challenges — technical, business, licensing, and user-interface — as well as opportunities. A panel of experts discusses its key features, its rate of adoption by various consortia, the challenges for a wide adoption and its impact on adaptive streaming. Advertisers and publishers need to shift their budgets if they want to maintain the relevance and reach they have previously enjoyed.

Case study analysis for samsung electronics company

Samsung provided DisplayMate Technologies with a pre-release production unit of Case study analysis for samsung electronics company Galaxy S5 so that we could perform our well known objective and comprehensive display Lab tests, measurements, and analysis, explaining the in-depth OLED display performance results for consumers, reviewers, and journalists.

Based on our extensive Lab tests and measurements, which we present in detail below, the Galaxy S5 is the Best performing Smartphone display that we have ever tested — and it has raised the bar for top display performance up by another notch.

With the Galaxy S5 the emphasis has shifted from the traditional yearly increases in resolution, screen size, and pixels per inch ppiwhich have dominated the headlines for the last 10 years. There are, however, other benefits in moving up to somewhat higher resolutions, so future generations of Smartphones will likely go up to a 2.

There are many more important and challenging issues for displays than just pixel resolution. In a span of just a few years this new display technology has been improving at a very impressive rate, now challenging and even exceeding the performance of the best LCDs.

We take display quality very seriously and provide in-depth objective analysis based on detailed laboratory tests and measurements and extensive viewing tests with both test patterns, test images and test photos.

Results Highlights In this Results section we provide Highlights of the comprehensive Lab tests and measurements and extensive visual comparisons using test photos, test images, and test patterns that are covered in the advanced sections.

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You can also skip these Highlights and go directly to the Conclusions. Those results together with the Lab tests and measurements below show that the Galaxy S5 display is a major improvement over the Galaxy S4 and a significant improvement over the Galaxy Note 3 in almost every single test and measurement category, which we cover below.

As discussed below, the very low screen Reflectance of the Galaxy S5 further improves the effective Screen Brightness in high Ambient Light. An impressive achievement for OLED technology! See the Brightness and Contrast section for measurements and details.

The display still delivers Full bit color and the picture quality remains excellent. Multiple Screen Modes and Color Management Most Smartphones and Tablets only provide a single fixed factory set display calibration, with no way for the user to alter it based on personal preferences, running applications, or ambient light levels.

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An important capability provided by the more recent Galaxy S and Galaxy Note Smartphones is the inclusion of a number of Screen Modes that provide different levels of user selectable color saturation and display calibration based on user and application preferences.

The Galaxy S5 has 5 user selectable Screen Modes: Adapt Display, Dynamic, Standard, Professional Photo, and Cinema, which we discuss below and include detailed measurements for three of the Modes.

The Screen Modes require the implementation of Color Management in order to adjust the native Color Gamut of the display, plus additional factory calibrations for each Screen Mode. See the Colors and Intensities section for measurements and details.

The Professional Photo Mode on the Galaxy S5 provides an accurate calibration to the Adobe RGB standard, which is rarely available in consumers displays, and is very useful for high-end digital photography applications.

There are very few displays that can accurately reproduce Adobe RGB, so this is a significant plus for serious photography enthusiasts.

Adapt Display Mode The Adapt Display Mode provides real-time adaptive processing to dynamically adjust images and videos — for some applications it will vary the White Point, Color Gamut, and Color Saturation based on the image content and the color of the surrounding ambient lighting measured by the Galaxy S5 RGB Ambient Light Sensor which measures color in addition to brightness.

The Adapt Display Mode also delivers higher color saturation, which appeals to some, and is also a better choice for high ambient light viewing conditions, which wash out the on-screen colors and contrast from the reflected light, which we examine next.

Performance in High Ambient Lighting Mobile displays are often used under relatively bright ambient light, which washes out image colors and contrast, reducing picture quality and making it harder to view or read the screen.

To be usable in high ambient light a display needs a dual combination of high screen Brightness and low screen Reflectance — the Galaxy S5 has both. For Screen Reflectance, the Galaxy S5 with 4.

See the Brightness and Contrast and Screen Reflections sections for measurements and details. Contrast Rating in Ambient Light: Our Contrast Rating for High Ambient Light quantitatively measures screen visibility under bright Ambient Light — the higher the better.

As a result of its high Brightness and low Reflectance, the Galaxy S5 has a Contrast Rating for High Ambient Light that ranges from 75 toalso the highest that we have ever measured.Apple announces " iPhone Xs and " Xs Max with OLED displays, A12 Bionic 7-nanometer processor, dual-SIMs, available in gold, silver, and space grey — Apple has announced its next generation of iPhones, and one .

The Samsung Galaxy S Smartphones are by far the most popular Android Smartphones and are flagship products for Samsung to show off its latest and greatest OLED display technology.


The display on the Galaxy S4 is a major enhancement and improvement over the Galaxy S . Xiaomi's key smartphone component supplier Holitech Technology to start making in India from next year. ooks like Xiaomi's Supplier Investment Summit which was organised in April this year to help non-local component suppliers to start making locally is bearing fruit.

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Case study analysis for samsung electronics company

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Case study analysis for samsung electronics company
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